Sonia’s passion for delivering messages to her community started with the Hispanic Media Initiative at UTA. As Brand Communications Manager at Davis Elen Advertising, Sonia credits the hands-on experience she received at UTA for helping her achieve her goal of working in the Dallas market.
“This program is ideal to get hands-on experience,” says Salas. Upon joining UTA News en Español her junior year, Sonia was able to take her classroom education and get the valuable experience that she needed to build her skill set. Sonia gained experience in almost all the facets of broadcast media, from being behind the camera to being in front of the camera, and even to working with audio and technical production. Sonia’s big-picture image of the industry gave her the tools she needed to succeed.
Through her classroom education and work experience, Sonia has also developed a great deal of interest in writing and creative initiatives, an interest that resulted in her first three Lone Star Emmys for her work with Univision-Dallas. Today, Sonia has amassed fourteen Lone Star Emmys… She is an illustration of the great things that UTA alumni are accomplishing, and it all started with HMI.
